Cookie Policy

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Similar Tracking Technologies We Also Use

In addition to traditional browser cookies, we may also use the following related technologies, all of which work similarly to cookies and are covered by this policy:

• Web beacons (also called pixel tags or clear GIFs): Tiny, invisible graphic images embedded in web pages or emails that help us understand whether you have opened an email or visited a particular page. Web beacons collect your IP address, browser type, the time and date of access, and whether you interacted with the content.
• Local storage: A browser feature that stores slightly more data than cookies and persists even when the browser is closed. We use local storage to remember your preferences and shopping cart between sessions.
• Session storage: Similar to local storage but data is cleared when your browser tab is closed. We use session storage to maintain the state of your shopping session as you navigate between pages.
• Tracking pixels: Small pieces of code embedded in our website or advertising content that tell us how users interact with our pages or ads. These are used by some of our third-party advertising and analytics tools.

Why We Are Telling You This: United States law, including the California Consumer Privacy Act (CCPA) and various state-level online privacy regulations, requires us to disclose our use of cookies and tracking technologies. We go beyond the minimum legal requirement because we believe you deserve complete transparency about how our website collects data during your visit.

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Cookie Category	Primary Purpose	Set By	Can You Opt Out?
Strictly Necessary	Core website functionality — shopping cart, checkout, account login	Evie's Dreamland / Shopify	No — required for the site to work
Functional	Remembering your preferences and personalizing your experience	Evie's Dreamland / Shopify	Yes — via browser settings
Analytics	Understanding how visitors use our website to improve performance	Third parties (e.g., Google Analytics)	Yes — via browser settings or opt-out tools
Marketing / Advertising	Displaying relevant ads on other platforms and measuring ad effectiveness	Third parties (e.g., Meta, Google Ads)	Yes — via browser settings or opt-out tools

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These Cookies Are Essential — They Cannot Be Disabled

Strictly necessary cookies are fundamental to how our website operates. Without them, core features like adding items to your cart, completing a purchase, logging into your account, or maintaining a secure browsing session would not work. These cookies do not track your browsing behavior for marketing purposes and do not collect any personally identifiable information beyond what is essential for the session to function.

Cookie Name	Set By	Purpose	Duration
_session_id	Shopify	Maintains your active shopping session as you browse. Without this, your cart would reset every time you navigate to a new page.	Session (deleted when browser closes)
_shopify_y	Shopify	Assigns a unique anonymous visitor ID to track your session on our store. This is used solely for store functionality and fraud prevention, not for advertising.	1 year
_shopify_s	Shopify	Used in conjunction with the session ID to keep your shopping session active and secure during your visit.	30 minutes
cart	Shopify	Stores the contents of your shopping cart so that items are not lost when you navigate away from the cart page or leave and return to the website later.	2 weeks
secure_customer_sig	Shopify	Used to authenticate registered customers who are logged into their account. This cookie verifies that you are who you say you are and prevents unauthorized access to your account during a session.	20 years (renewed on login)
_shopify_fs	Shopify	Tracks whether the current page visit is your first visit to the store. This helps Shopify's platform serve the correct version of the storefront to first-time vs. returning visitors.	Session

Important: Blocking or deleting strictly necessary cookies will prevent core website functions from working correctly. Specifically, your shopping cart will not retain items between pages, and you will not be able to complete a purchase or log into your account. We strongly recommend leaving these cookies enabled.

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Cookie Name	Set By	Purpose	Duration
_shopify_sa_p	Shopify	Remembers how you arrived at our store — for example, whether you came from a search engine, a direct link, or a social media platform. This helps us understand which of our marketing efforts are bringing visitors to our store and allows us to show you a more relevant experience.	30 minutes
_shopify_sa_t	Shopify	Works alongside _shopify_sa_p to record the timestamp of your initial arrival to the store, enabling more accurate attribution of your visit to its source.	30 minutes
localization	Shopify	Stores your chosen language and regional preferences so that you do not need to reselect them each time you visit. For example, if our store offers multiple regional settings, this cookie ensures you see your preferred version.	1 year
recently_viewed_products	Evie's Dreamland	Stores a list of product pages you have recently viewed on our website so that we can display a "Recently Viewed" section for your convenience when you return to or continue browsing our store. This data is stored locally on your device and is not shared with advertisers.	1 year

Impact of Disabling Functional Cookies

If you choose to disable functional cookies through your browser settings, our website will still work, but you may notice a reduced experience. For example, your language preferences may not be remembered, recently viewed products may not appear, and you may be directed to a default version of our store rather than a version tailored to your previous choices. You can re-enable these cookies at any time through your browser settings.

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Cookie Name	Set By	Purpose	Duration
_ga	Google Analytics	Assigns a randomly generated unique identifier to distinguish individual users. This allows Google Analytics to calculate unique visitor metrics (e.g., how many distinct people visited our website in a given time period). This ID is anonymous and cannot be used to identify you personally.	2 years
_ga_[ID]	Google Analytics	Used by Google Analytics 4 (GA4) to maintain session state and store the current session number for this visitor. The [ID] portion of the name is specific to our website's Google Analytics property. This cookie helps us understand session-level data such as how long a typical visit lasts.	2 years
_gid	Google Analytics	Assigns and stores an anonymized identifier for the current visitor for a 24-hour period. This shorter-duration cookie supplements the _ga cookie and helps Google Analytics differentiate between sessions that happen within the same calendar day.	24 hours
_gat	Google Analytics	Used to throttle the rate at which analytics data requests are sent to Google's servers. This prevents our website from sending too many requests simultaneously, which helps maintain website performance. It does not collect any user behavior data itself.	1 minute
_shopify_m	Shopify	Used by Shopify's internal analytics to track anonymized, store-level visitor metrics such as the number of unique visitors and overall traffic patterns. This data is visible only to us as the store operator through our Shopify dashboard and is not shared with advertisers.	1 year

How to Opt Out of Google Analytics

You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-Out Browser Add-On, available for all major browsers at: tools.google.com/dlpage/gaoptout.

You can also opt out of analytics cookies by blocking the relevant cookies in your browser settings. Instructions for the most common browsers are provided in Section 9 of this policy.

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Cookie / Pixel Name	Set By	Purpose	Duration
_fbp	Meta (Facebook)	Set by the Meta Pixel. Used by Meta to identify your browser across websites that use Meta's advertising services, enabling Meta to show you relevant Evie's Dreamland ads on Facebook and Instagram based on your visit to our website. Also used to measure the effectiveness of our Meta ad campaigns.	3 months
_fbc	Meta (Facebook)	Stores the Meta click ID when you arrive at our website after clicking on a Meta (Facebook or Instagram) advertisement. This allows Meta to attribute your visit or purchase to the specific ad you clicked, helping us understand which ads are generating real sales.	3 months
IDE	Google (DoubleClick)	Used by Google's advertising network to show you targeted Google Display Network ads based on your previous visits to our website. Also measures conversion events — for example, whether you made a purchase after clicking a Google ad — to help us evaluate ad campaign performance.	1 year
_gcl_au	Google Ads	Used by Google Ads to store and track ad conversion data. When you click on one of our Google Ads and then make a purchase, this cookie records that conversion event so we can measure the return on our advertising investment.	3 months
_pinterest_ct_ua	Pinterest	Used by the Pinterest Tag to track conversions and remarketing. If we run advertising campaigns on Pinterest, this cookie helps attribute purchases or other actions on our website to those ads and enables us to show relevant ads to Pinterest users who have previously visited our store.	1 year

Opt Out of Advertising Cookies Through the Platform

In addition to managing advertising cookies through your browser, you can adjust your advertising preferences directly with each platform:

• Meta (Facebook & Instagram): facebook.com/ads/preferences
• Google Ads: adssettings.google.com
• Pinterest: help.pinterest.com
• Digital Advertising Alliance (DAA) Opt-Out: aboutads.info/choices — allows you to opt out of interest-based advertising from all DAA member companies in one place

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Third-Party Services That May Set Cookies on Our Website

Note on Third-Party Privacy Policies: We review our third-party service providers regularly for compliance with applicable privacy standards. However, because these providers operate independently, we cannot guarantee the content or currency of their privacy policies. We recommend checking the links above directly on each provider's website for the most up-to-date information.

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Summary of Cookie Durations Used on Our Website

• Session (browser close): Session ID, first-visit tracker, short-term attribution cookies
• 30 minutes: Traffic source and attribution cookies
• 24 hours: Short-term analytics session cookies (_gid)
• 3 months: Meta advertising and conversion cookies
• 1 year: Language preference, recently viewed products, store analytics
• 2 years: Google Analytics visitor identifier (_ga)

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Cookie Settings by Browser

• Digital Advertising Alliance (DAA) — WebChoices: www.aboutads.info/choices — Opt out of interest-based advertising from DAA member companies
• Network Advertising Initiative (NAI): networkadvertising.org/managing/opt_out.aspx — Opt out of targeted advertising from NAI member companies
• Google Analytics Opt-Out: tools.google.com/dlpage/gaoptout — Browser add-on that prevents Google Analytics from collecting your website usage data

Important: Impact of Blocking All Cookies

If you configure your browser to block all cookies — including strictly necessary cookies — the following features of our website will not work correctly:

• Your shopping cart will not save items between pages
• You will not be able to log into your customer account
• The checkout process may fail or behave unexpectedly
• Security features designed to protect your account may not function properly

We recommend blocking only third-party and advertising cookies if you want to limit tracking while maintaining full website functionality. Strictly necessary and functional cookies can be left enabled without compromising your privacy in any meaningful way.

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Effective Alternatives to DNT

If you want to limit tracking on our website, the most effective methods currently available to you are:

• Using your browser settings to block third-party cookies (see Section 9 for instructions)
• Using the industry opt-out tools listed in Section 9 to opt out of interest-based advertising
• Installing the Google Analytics Opt-Out Browser Add-On
• Using a privacy-focused browser or browser extensions that block tracking scripts and pixels

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How California Cookie Rights Apply to Our Website

• Right to Know: You have the right to know what categories of personal information our cookies collect about you and how that information is used. This Cookie Policy, together with our Privacy Policy and California Privacy Disclosure, provides this information in full.
• Right to Opt Out of Sale or Sharing: Under the CCPA, the use of certain advertising and tracking cookies may be considered "sharing" personal information with third parties. You have the right to opt out of this. To submit a formal opt-out request, please visit our Do Not Sell My Personal Information page or our California Privacy Disclosure page.
• Right to Limit Use of Sensitive Personal Information: If any of the data collected through cookies qualifies as sensitive personal information under California law, you have the right to request that we limit its use to only what is necessary to provide our services.
• Right to Non-Discrimination: We will not deny you access to our website, charge you higher prices, or provide a different quality of service because you exercised your California cookie or privacy rights.

California Privacy Resources

• California Privacy Disclosure — Complete CCPA/CPRA disclosure and opt-out request form
• Do Not Sell My Personal Information — Formal opt-out page for California residents
• Privacy Policy — Complete information on all data we collect, including through cookies

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How We Notify You of Significant Changes

Material changes: If we begin using new categories of cookies that collect different types of data, or if we add new third-party advertising partners, we will post a prominent notice on our website homepage and, where appropriate, notify registered customers by email. We will provide at least 14 days before material changes take effect.

Minor updates: Updates to cookie duration, minor corrections, or the addition of cookies within existing categories that do not change the nature of data collected will be made without advance notice, but the "Last Updated" date will be revised.

We Recommend Reviewing Periodically: Because the cookies used on e-commerce websites can change as new services are integrated, we encourage you to review this Cookie Policy periodically — particularly if you have specific privacy concerns. Your continued use of our website after changes to this policy take effect constitutes your acceptance of the updated policy.

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Cookie Policy Contact Information

Related Policies and Privacy Resources

• Privacy Policy — How we collect, use, and protect all personal information
• California Privacy Disclosure — Full CCPA/CPRA rights and opt-out form for California residents
• Do Not Sell My Personal Information — Opt-out page for California residents
• Terms of Service — The terms and conditions governing your use of our website
• Legal Notice — Complete business identity and legal disclosures